Our Story

Built for the
wind down.

Lull started with a simple problem: there was no premium, enjoyable, effective way to wind down at night that didn't involve pharmaceuticals, sugar loaded gummies, or a warm cup of something mediocre.

The Problem

70 million Americans struggle with sleep quality every night. The options they're left with are habit forming sleep aids, sugar loaded gummies that taste like candy, or herbal teas with trace amounts of actives that don't do much. None of them are designed for the modern health conscious adult who wants something that actually works and fits into a lifestyle they're proud of.

The Solution

Lull is the first premium, zero sugar, lightly carbonated dietary supplement. Seven clinical ingredients. No pharmaceuticals. No gummies. Just crack it open 30 to 45 minutes before you want to fall asleep, drink it like you would any beverage, and let the stack work. That's the ritual.

What We Believe
Clean

Zero sugar. Zero calories. Natural sweeteners. Nothing you'd need to explain to a nutritionist.

Effective

Seven evidence backed ingredients at meaningful doses. Not trace amounts. Not marketing claims.

Premium

Digitally printed sleek aluminum can. No cheap label. Designed to sit on your nightstand with pride.

The Founder

Benjamin A. Epstein

Founder & CEO, Lull Brands, Inc. Based in Saint Louis, Missouri.

Lull was built from scratch. Formula developed, supply chain identified, brand built.

Lull.
Saint Louis, Missouri
1100 Central Industrial Drive
Now available
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